Mobile app analytics to understand user behaviour in 2023

Mobile app analytics tools can help you find insights about your users’ behavior such as where they click on a screen, which features they like, why they churn, and other key insights.

However, in our experience, marketing, product, and UX teams often overlook 2 potential issues when choosing an analytics tool for their mobile app:

1. Recording users is taxing on their devices and can hurt the user experience. Most app analytics tools that offer session recordings can only record the screen as the users see it by taking snapshots of the UI at regular intervals. Recording sessions this way and uploading them to the tools’ servers can be really demanding for older devices, leading to fast battery drainage, high CPU usage, additional network traffic, and potential app crashes.
2. Session recording tools can capture sensitive information like emails, phone numbers, passwords, and credit card details. This can lead to compliance issues, sensitive data leaks, and other legal and reputational problems.

In this article, you’ll learn how our tool, Smartlook, lets you analyze user behavior on your Mobile app or game without affecting the users’ experience or compromising their data security.

We’ll also compare 10 other mobile app analytics tools you may want to consider. Here are all the tools we’ll cover in this article:

1. Smartlook
2. Adobe Analytics
3. Apple’s App Analytics
4. AppsFlyer
5. Countly
6. Data.ai (Formerly App Annie)
7. Firebase by Google Analytics
8. Flurry
9. Localytics
10. Mixpanel
11. UXCam

You can start using Smartlook on your mobile app or game today by signing up for a free account (no credit card required). Once our SDK is set up, Smartlook automatically starts capturing session recordings and user events, so you can analyze your app’s users and find ways to improve their experience.